We believe everyone deserves a touch of chic.

What began as a simple affirmation — “I Deserve Chic” — evolved into a lifestyle philosophy: a reminder that elegance, confidence, and self-worth should be part of everyday life.

Founded by Alla Katkovski, I Deserve Chic was created to celebrate the power of subtle luxury. Each piece — from our snow globes and candles to our preserved roses — carries a message of self-love and refinement. They’re not just décor; they’re daily reminders to honor yourself, to slow down, and to surround your world with beauty.

We don’t follow trends — we define timelessness.

Because chic isn’t something you wear — it’s something you embody.

You deserve it.